Talemm
Since 2013, a boutique design house in Australia has been disrupting the telecomm industry, spawning a number of offerings and brands as a result of rapid growth. Talemm approached me to package everything into one overarching, commanding brand.
The challenge
Talemm Management asked me to craft their brand strategy and announce its arrival with a new, strategically informed identity system. Part of the challenge was to position it as a telecom and tech trailblazer that they are, while not alienating the current customers or appearing too ‘rebellious’. And to communicate both, the 120 years combined founders’ experience within the industry, as well as capture the excitement of disrupting the outdated industry norms.
The solution
We amplified the message and visuals through the positioning angle of ‘Reinvigorating the industry’, creating an unapologetically bold visual identity, and a commanding tone of voice. The name is based on the word ‘talem’ of Hebrew origin meaning ‘gatekeeper’. I crafted a customised clutter-free, crisp, and confident wordmark with a hidden ‘gate’ element, and sharp edges to show movement. The ‘gate’ graphic also becomes a consistent ‘hero’ element and distinctive brand asset we can use in combination with the bold colours, clean backgrounds and a beautifully bold and expressive hero typeface FK Display Alt, for a distinct, clean look.
Anyone signing on Studeo for branding will never stop congratulating themselves for making a wise business decision!
Tim Milfull, Founding Partner
