Consor Designs
A predecessor to Consor, an established company with proven systems within the design sector of the telecommunications industry wanted to evolve to target a new niche within the market without losing its legacy.
The challenge
The founders recognised a gap in the market. Essentially, packaging their proprietary systems and empowering other telco providers to level up. My challenge was to create a visual identity that would provide a fresh start for this new-comer while leaning on the brand values of the ‘master’ brand. As we still wanted a visual reference to the existing business, while being distinctive enough individually, we opted not to go for the branded house approach.
The solution
The key concept around which I built the new identity revolves around ‘continuous improvement’ – proactive search for new opportunities and taking on fresh challenges. While reflecting that forward movement, the geometric mark also links visually to the ‘parent’ brand. While the colour palette and visual language reflect Consor’s new vision and fresh approach.
On a number of occasions we have worked with Ilya at Studeo and he has been diligent in the way he works. The effort that Ilya puts in to each project has been very appreciated, which in turn has had us always think of Ilya in the first instance for strategic design work we need.
Goura Whitehurst, Business Development Manager
