Facilitate engaging strategy workshops with ease

$50.00

Use this deck to create meaningful and memorable brands, and find opportunities for innovation. Created as a tool for brand strategists and designers to facilitate brand workshops and apply a strategic approach to creating a brand. It will help you gain much-needed clarity when working on a branding project.

30 x Prompt Question Cards distributed digitally
30 x Brand Value Cards distributed digitally
Drag + Drop Card Images for Miro, Mural and online collaboration.
1 x Instruction booklet distributed digitally
1 x Studeo Fun Token (SFT) downloadable artwork

Please note, the products are priced in USD

Description

The world needs your magic

MAGIC /noun/ the art of producing a desired effect or result.

For prospects to make a positive purchasing decision, the reward should exceed the pain. Meeting an unmet customer need, motivation or desire can be one of the most powerful ways for a brand to outweigh whatever cost/pain customers may experience.

I’ve grouped the most prevalent customer motivators and needs into an easy to remember acronym. I’ve called it Studeo Strategy MAGIC. The 30 brand prompt questions are loosely grouped into one of the categories to help stimulate a more customer-centric view of your business.

Meaning
Alchemy
Guidance
Innovation
Control

How to benefit from these cards

30 Prompt cards

Random responses

Randomly respond to one card at a time as a group with all participants

Individual Responses

Or, assign 3-5 cards to each participant to generate responses individually, then discuss as a group

Rapid-fire rounds

Or, add a few ‘rapid-fire’ rounds between other workshop exercises

Reflect

Attempt to find a way to apply each prompt to your business or brand, even hypothetically

How to benefit from these cards

30 Brand Value cards

Prepare

Lay all 30 cards out and discuss which side of each is more relevant to your business and/or customers

Discard

If neither side of a card have relevancy place it in a ‘discard’ pile

Shortlist

Shortlist the remaining down to the top 5-6 key values you could ‘own’

Generate

Selected cards are prompts to help you generate your own unique values

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