Strategy Deck

Description

The world needs your magic

MAGIC /noun/ the art of producing a desired effect or result.

For prospects to make a positive purchasing decision, the reward should exceed the pain. Meeting an unmet customer need, motivation or desire can be one of the most powerful ways for a brand to outweigh whatever cost/pain customers may experience. 

I’ve grouped the most prevalent customer motivators and needs into an easy to remember acronym. I’ve called it Studeo Strategy MAGIC. The 30 brand prompt questions are loosely grouped into one of the categories to help stimulate a more customer-centric view of your business. 

Meaning

Alchemy

Guidance

Innovation

Control

How to benefit from these cards

30 Prompt cards

Random responses

 Randomly respond to one card at a time as a group with all participants 

Individual Responses

 Or, assign 3-5 cards to each participant to generate responses individually, then discuss as a group 

Rapid-fire rounds

 Or, add a few ‘rapid-fire’ rounds between other workshop exercises

Reflect

 Attempt to find a way to apply each prompt to your business or brand, even hypothetically

How to benefit from these cards

30 Brand Value cards

Prepare

 Lay all 30 cards out and discuss which side of each is more relevant to your business and/or customers 

Discard

 If neither side of a card have relevancy place it in a ‘discard’ pile 

Shortlist

 Shortlist the remaining down to the top 5-6 key values you could ‘own’ 

Generate

 Selected cards are prompts to help you generate your own unique values